• Free shipping on orders over 200 EUR

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  • 30 days for exchange or return

  • Free shipping on orders over 200 EUR

About Stayhard

Stayhard is an online store for fashion conscious men, with the customer at the centre. Our product range consists of clothes and accessories from well-known brands as well as new exciting brands. The company is wholly owned by the founder Joakim Naumburg and since the start of 2005 has enjoyed strong growth without external risk capital. Today, Stayhard turns over SEK 85 million with around thirty employees and about 150 brands. We have two physical stores but our online store has customers in 28 countries.

Our product range
Stayhard has a broad product range and sells everything from exciting new brands to big well-established brands. A recent customer survey identified the product range as one of Stayhard’s main strengths. At Stayhard we don’t assume that all garments from one collection will suit customers, but always ensure to specifically hand-pick appropriate garments from a number of collections. This means that everything that comes into the site is tailored to what the customers want. It is also important to only sell brands that we feel good about.

A fashion site for satisfied customers
Stayhard.com is continuously developing and everything we do aims to make the shopping experience as simple and as pleasurable as humanly possible. We conduct frequent surveys via customer panels that help us to learn what our customers want.

Physical stores – Welcome in, to reality
What really distinguishes Stayhard from other online stores is that in Sweden it is possible to visit us. You can find us just a stone’s throw away from Drottningtorget and the central station in Gothenburg, and adjacent to our head office in Herrljunga. The store in Herrljunga is something beyond the ordinary, since here customers have access to the whole Stayhard online range, straight over the counter in a physical store. If there are items a customer wants to try that are not already in the store, these can be quickly retrieved from the central warehouse.


Sustainability is a natural, value-generating part of Stayhard’s everyday activity. We strive to help build a sustainable future by using natural resources more efficiently and minimising the negative environmental impact of our operations.

Clothes manufacturing involves a use of natural resources, and we focus on using these as efficiently as possible in our production processes.

We support animal rights and therefore do not sell any products which contain real fur. In addition, we are working to certify the sustainability of the down and leather that we use.

All suppliers that we engage must be able to meet our requirements concerning the rejection of child labour, forced labour and discrimination, as well as those concerning employees’ freedom of association, salary and benefits, the environment and health and safety.

Supporting diversity and equal opportunities, respecting human rights and taking a clear anti-corruption stance are some of the keystones of our sustainability work.

At Stayhard, all employees have the same opportunities, rights and obligations, regardless of their gender, gender identity or expression, sexual orientation, ethnic background, religion or other beliefs, functional ability or age.

We at Stayhard want help build a better world for future generations.